MSA To Partner VLT To Provide Digital Marketing Leadership For Brands Across Cambodia.
Phnom Penh, 17 July 2017 – MSA Advertising today inks a partnership with VLT, Malaysia’s multiple award-winning digital agency, to bring definitive digital marketing solutions to international and local brands projecting for growth in Cambodia.
This partnership fortifies MSA’s fully integrated expertise in advertising and marketing services, in line with its regeneration exercise to mark its 16 years of success in the market.
MSA has built trust and long-standing relationship with many established brands such as Yeo’s, AIA, EVA Air, Smart, Rohto-Mentholatum, Wrigley’s, Sanofi, Revlon, and many more. This new partnership is set to deliver further growth and confidence in the client-agency relationships.
VLT brings to the partnership accolades and a reputation for cutting-edge strategies and implementation on all digital platforms and technology. It has worked with many prestigious brands such as BMW, DBS, Sony, P1, and Astro, and has been recognised as Campaign Asia’s Independent Agency of the Year, and Malaysia Digital Agency of the Year, for 5 consecutive years.
“I’d like to say, what no one has dared to say. Digital is mainstream”, says Phirun Kao, CEO of MSA. “Digital is at the core of every advertising, every communication we do for our clients. People consume content seamlessly across all mediums, and that should also be how we think”, he adds.
The CEO of VLT, Adrian Lim, says, “We’re thrilled to be here with MSA. Cambodia is young and hungry for growth. We’re excited to share our experience in developing strategies and meaningful content with our partner, for the success of brands they work with”.
In 2016, Kantar TNS identified Cambodia as highest-ranked for receptiveness to social media advertising, branded content, and interactions via Facebook.
To this, Phirun Kao says, “This partnership targets the progressive growth in Cambodia’s digital advertising, also the effectiveness of reaching out to the population on behalf of businesses and brands”.
“We will bring adult advice to the digital table”, he emphasises.
MSA serves local and global brands for 16 years and building trust amongst all Clients including EVA Air, AIA, Yeo’s, Sanofi, Rohto, Wrigley’s, Revlon, Silk Air, Smart, Honda, all more than 50 brands. Our full services benefit our Clients with cost efficiency, timing, while quality is not compromised.
VLT is more than a digital agency. We create experiences that make people’s lives better, on behalf of brands. We do this by integrating strategy, creative, technology and content capabilities, with an interdisciplinary team of over a hundred thinkers, creators and makers. Our work impacts world-class brands including Astro, BMW, DBS, P1 and Sony. But just as importantly, our work grows startups, incubating entrepreneurs to Silicon Valley and beyond. In the last 4 years, VLT has been recognised 25 times over as “Agency of the Year”, including being named Campaign Asia’s Southeast Asia Independent Agency of the Year and Malaysia Digital Agency of the Year in 2013, 2014, 2015 and 2016. VLT is independently-owned by the people who work in it every day, and invests in the ecosystem with its ventures which include a startup studio, community builder, venture fund, and network of co-working spaces.
For further information, please contact: